Overview
Clark & Taft Crafting Company, formerly Sivani Designs, produces high-end luxury lifestyle goods including travel totes, duffle bags, dopp kits, and other accessories. Through a name change and rebranding, we developed Clark & Taft to resonate with their desired target audience. We drew inspiration from old-school American craftsmanship and merged it with the demands of today’s active and adventurous lifestyle. The new name and look embodies their American-made products – rugged, reliable, and made to last. The updated brand better unifies their messaging and delivers on their values.
Role: Content Strategist and UX/UI Designer
Deliverables: Wireframe, Content, Web Design, Print Booklet and Review Card
Wireframe & Design
